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AWESUNG Cultural Star Initiative Q1


The Power of Ordinary HeroesWith professionalism, they dedicate themselves to the frontlines of service, using innovative thinking to break through operational challenges, showcasing the most inspiring spirit of modern-day strivers.
Cultural Star Moments: Cheng Shuang – Resolving Workplace Crises with Expertise Highlighted Values: Customer-Centric, Dedication & Innovation When cross-departmental collaboration reached an impasse and a client’s frustration threatened to boil over, this customer service expert demonstrated textbook-level crisis management: • Stabilized emotions across stakeholders with unwavering professionalism, fostering consensus through expertise and turning collaboration into a win-win opportunity. • Transformed the crisis into a systemic safety protocol through a holistic solution. "True expertise lies in making every step a cornerstone of trust."
Cultural Star Moments: Xiaodong Gong – Clearing Collaboration Roadblocks to Turbocharge Efficiency! Highlighted Values: Dedication & Innovation, Openness & Integrity Facing a backlog of 30+ cross-departmental challenges, she spearheaded the groundbreaking "Barnacle Removal Project": • Prioritized 10+ core pain points weekly, establishing a tiered response mechanism. • Pioneered the "Direct Dialogue" method to dismantle barriers between HR, finance, and logistics. • Boosted decision-making efficiency with straightforward communication. "Innovation isn’t just about breakthroughs—it’s the courage to shatter mental silos."
Cultural Star Moments: Elaine Xue – The "Firefighting Captain" of Cross-Border Logistics Highlighted Values: Dedication & Innovation, Customer-Centric In two USPS emergency crises, she delivered extraordinary execution: • Flew directly to logistics centers on weekends to resolve cargo anomalies. • Rebuilt overseas payment channels via early-morning international calls. • Innovated an EPS account substitution workaround, unlocking frozen accounts 2 hours ahead of schedule. "True dedication means turning ‘impossible’ into the baseline of service reliability."
These extraordinary stories from ordinary roles breathe life into our corporate values: People-Oriented, Customer-Centric, Dedication & Innovation, Openness & Integrity. On this Labor Day, we salute all frontline heroes—every page you write with expertise and passion becomes the most vivid testament to our collective spirit.